About Sunflower

We are Sunflower Broadcasting, Inc.


KWCH was the first television station in Kansas and began broadcasting on July 1st, 1953 under the call letters KTVH Channel 12. The station was licensed to and broadcast from Hutchinson, Kansas about 45 miles northwest of Wichita. In 1956 station facilities were moved to the current location on 37th St. North in Wichita. In 1983, KTVH call letters changed to KWCH and ownership was consolidated with three other Kansas stations in the market. These satellite stations include KBSD in Dodge City, KBSH in Hays, and KBSL in Goodland. In September of 2006, Schurz Communications, Inc. purchased KWCH and its satellite stations establishing the operation as Sunflower Broadcasting, Inc. In July of 2007, the Sunflower Broadcasting family gained one more member with the purchase of KSCW channel 33 the CW network affiliate. In the fall of 2009, Sunflower Broadcasting, Inc. entered into a partnership with Entravision Communications Corporation (NYSE: EVC), the nation’s largest Hispanic media company. Sunflower began overseeing the sales, production and promotion of KDCU-DT 31, a Univision affiliate.

Station Overview:

Since 1985, KWCH has held the #1 position for 6pm and 10pm News in the Wichita-Hutchinson Plus television market. KWCH has remained dominant since that time and Eyewitness News is the #1 news at Noon, 5pm, 6pm and 10pm. Eyewitness News also produces newscasts on KSCW-DT 33 Sunday – Friday 7:00-9:00am, Monday – Friday 4:00-4:30pm, and Monday – Sunday 9:00-9:30pm. Eyewitness News produces a local Spanish language newscast Monday – Friday at 10:00pm which airs on KDCU-DT 31. A big part of that dominance is weather coverage. Storm Team 12 and Chief Meteorologist Ross Janssen lead the way in forecasting experience, advanced Doppler technology and media partners that strengthen the brand. KWCH is a partner with KFDI radio (Journal Broadcasting). Just as KWCH is the market leader in news and weather, it’s also the leader in community involvement. Locally, KWCH works with Goodwill Industries, the Kansas Food Bank, the United Way and many other non-profit agencies to assist their efforts in the community.

Broadcast Area:

KWCH-DT and its satellites KBSD-DT, KBSH-DT, and KBSL-DT are CBS affiliates and serve the western two-thirds of Kansas. KWCH-DT also operates a “virtual” station on Cox Cable in Salina, Kansas with the ability to locally insert news, weather and commercials. In addition to Kansas, KWCH-DT and its satellites can be seen in portions of Nebraska, Colorado, Oklahoma and Texas. KWCH-DT and its satellites broadcast two signals in digital; the primary HD signal is on the corresponding dot 1 (12.1, 6.1, 7.1, 10.1) and dot 2 (12.2, 6.2, 7.2, and 10.2), which is a 24-hour weather channel called, “Always On Storm Team 12.” Digital Platforms: Sunflower Broadcasting, Inc. also owns and operates digital platforms kwch.com, catchitkansas.com, kscwtv.com, and fetchtoto.com.


The population of the Wichita-Hutchinson metro area is 699,751.


KWCH received National Edward R. Murrow awards in 2003 and 2004. The award in 2003 was for continuing coverage of the Carr brothers’ murder trial. In 2004, KWCH was recognized for continuing coverage of an investigation into City of Wichita financial practices. KWCH also was honored in 2006 with two regional Murrow Awards for special coverage of the BTK serial killer story. In 2007, KWCH received two regional Edward R. Murrow awards, one for a news special report on repeat drunk drivers and the other for photography on a story about demolition derby. In 2010, an investigation into a dentist’s office earned another regional Murrow Award. The Kansas Association of Broadcasters awarded KWCH the Large Market Station of the Year award in 2011. KWCH 12 Eyewitness News has been awarded a 2012 regional Edward R. Murrow Award for best newscast.

2013 – Kansas Association of Broadcasters Large Market Station of the Year

2013 – Regional Murrow Award in Overall Excellence award

2014 – Kansas Association of Broadcasters Large Market Station of the Year

2014 – Regional Murrow Award in Overall Excellence award, Reporting Hard News, website.

2015 – Regional Murrow for Continuing Coverage

2015 – Regional Murrow for Breaking News

2015 – National Murrow for Breaking News

The City:

Wichita is known as the Air Capital of the World because of the local aircraft industry. Planes and aircraft parts built in Wichita include Boeing, Learjet, Cessna, Hawker Beechcraft and Spirit Aerosystems. Wichita is also home to Koch Industries, the largest privately held company in the United States. In 2009, Wichita was named an All-America City for the fourth time.

Key Executives:

Joan Barrett is President and General Manager; Marcus Wilkerson, Director of Sales; Laverne E. Goering, Director of Programming and Operations; Joe Miller, Controller; Steve Reiter, Director of Engineering; Shawn Hilferty, Director of Digital Media; Brian Gregory, News Director; Dominic Gauna, Director of Creative Services and Community Relations; and Kara Franks, Human Resources Manager.